Something New for Rocky.
Multifaceted hitmaker and wide-ranging creative A$AP Rocky has been unveiled as the PUMA x Formula 1 Creative Director.
Looking set to impact all future races moving forward, this announcement sees PUMA make yet another significant stride into a more fashion-forward future, having already hit the likes of Skepta and Rihanna for recent creative ventures. With A$AP’s multi-year deal with F1, the task at hand will see Rocky design exclusive PUMA apparel, footwear, and accessories both on and off the grid, leading the way for the first time at November’s Last Vegas Grand Prix.
Set to take PUMA’s typically route one sporty aesthetic to a whole new level, Rocky has provided a sneak peek of a selection of soon-to-arrive pieces already, with some standouts including cropped hoodies with built-in protective face shields, grey graffitied tracksuit bottoms, a co-branded PUMA x Formula 1 quilted bomber jacket in neon yellow, lightning-graphic racing jackets adorned with multi-sized PUMA logos, as well as a range of gloves. Additionally, an unreleased pair of PUMA “Inhale” sneakers are also on display, suggesting a release is inbound.
Keep en eye out for A$AP Rocky’s opening PUMA x Formula 1 collection at November’s Last Vegas Grand Prix and stay tuned to PAUSE for more information when it arrives.
